How to Increase LinkedIn Page Followers

LinkedIn, one of the world’s best professional networking platforms, is proudly playing a key role in connecting people with each other, with organizations, and with businesses. With more than 1 billion members spread across 200+ countries, LinkedIn has become an excellent destination for job posting, candidate hiring, and online marketing.

LinkedIn gives great opportunities for hiring, networking, brand building, and lead generation. One of the key metrics for success on LinkedIn is the number of followers your company page has. Higher numbers of LinkedIn followers mean wider reach, high engagement, and better chances of achieving your goals.

As per LinkedIn, around 96% of B2B marketers use LinkedIn to share content, and a substantial 80% invest in paid promotion, highlighting its perceived value in the field. This data shows the importance of LinkedIn followers.

If you’re thinking about how to increase your followers on LinkedIn, you’re not alone. Let us provide you with the most effective and proven strategies to increase LinkedIn Page followers.

Complete Your LinkedIn Page

Before following the tips to increase LinkedIn followers, make sure your company’s official LinkedIn page is complete and appealing to the audience you want to attract.

LinkedIn pages with full information get around 30% more views, and if the content on your organization’s page is helpful to the LinkedIn members within your target audience, they will be more willing to click on the“Follow” button.

Tips for Increasing LinkedIn Page Followers

If you want to know how to get more LinkedIn followers, just follow these tips consistently, and you will see great growth in your follower list.

Optimize Your LinkedIn Page

The LinkedIn page is the face of your company. You need to carefully update all the necessary details mentioned on it as per your business objective. It’s a known fact that LinkedIn's algorithm favors company pages that are complete and regularly updated. Check the following points and make sure your LinkedIn page displays them:

• An informative "About" section with relevant high-search volume keywords

• A high-quality profile picture and banner image

• Updated contact information
• Showcase pages for different products or services

By optimizing your page, you increase the chances of appearing in LinkedIn searches, making it easier for potential followers to find you.

Consistently Utilize the LinkedIn Posts

If you want to grow your LinkedIn followers for your page, then it’s important to be steady in your messaging, content frequency, and branding.

Regular posting of high-quality, relevant content is crucial for attracting and retaining followers. Aim to post at least 3–5 times a week, mixing different types of content such as:

• Industry news and insights
• Company updates and milestones
• Employee spotlights
• How-to guides and tips
• Reports, infographics, and videos
• Job Openings

Remember to use a variety of content formats to keep your feed interesting and engaging. LinkedIn's algorithm favors native content, so try to post directly on the platform rather than just sharing links.

Maintain the Brand Voice

Enhance your visibility through consistent branding across all content. Use uniform colors, logos, and tone of voice to create instant recognition in members' feeds.

This repeated, distinctive exposure increases the likelihood of users following your LinkedIn page, as they become familiar with your brand's unique identity.

Publish Thought Leadership Content

LinkedIn isn’t similar to other social networks; it’s the world’s largest professional network. Most LinkedIn members always want to invest time in learning.

Professionals seek fresh, insightful content to expand their expertise and achieve career goals. To grab their attention, you need to add valuable, original insights to your LinkedIn page.

Thought leadership content outperforms traditional marketing, with 61% of decision-makers favoring it for demonstrating company value.

Engage Audience Through Comments

Building a following isn't just about broadcasting; it's about creating a community. Respond promptly to comments on your LinkedIn posts and engage with content shared by your followers. This interaction shows that you value your audience and encourages ongoing engagement, which in turn attracts more followers.

Promote Employee Involvement

Your employees can be your best promoters on LinkedIn. Encourage them to follow your company page and share its content with their networks.

This not only increases your reach but also adds credibility to your LinkedIn posts. Consider implementing an employee advocacy program with incentives for active participation.

Use Videos and Visual Content

Boost your LinkedIn page with eye-catching visuals and videos. These stand out in feeds, helping more people notice your organization. Try using photo collages or PPTs from events or company activities; they often get more likes and comments.

Use Hashtags Strategically

Hashtags can significantly increase the visibility of your posts beyond your immediate network. Use a mix of popular and niche hashtags relevant to your industry.

How to discover effective hashtags for your LinkedIn content:

• Enter a relevant keyword, e.g., recruitment, in LinkedIn's search bar.
• Switch to the "Posts" tab in the results.
• Analyze the hashtags used in the top-performing posts.
• Note down niche-specific or trending hashtags you hadn't considered.
• Incorporate these hashtags into your own content strategy.

Add a LinkedIn Follow Button to Your Website

You can also add a LinkedIn social media icon along with other icons to grow followers on your LinkedIn page. The LinkedIn "Follow" button helps companies gain followers by:

• Providing an easy, one-click way for website visitors to connect with the company on LinkedIn.
• Increasing the company's visibility and reach on the platform as new LinkedIn followers see updates in their feed.
• Enabling cross-platform engagement, allowing website visitors to stay connected with the company's LinkedIn content without leaving the site.

Boost LinkedIn Followers with Client Success Stories

Use your clients' positive experiences to gain new followers on LinkedIn. Create eye-catching graphics or short videos featuring testimonials and share them on your LinkedIn page regularly.

Encourage satisfied customers to leave recommendations on your page and highlight them in your posts. Share success stories that show how you've solved real problems for clients.

Start a "Client Spotlight" series to showcase positive feedback, tagging featured clients to expand your reach. By weaving these authentic endorsements into your content, you'll build trust and attract more professionals to follow your LinkedIn page.

Use a LinkedIn Follower Ad Campaign

LinkedIn Follower Ads expand your network and gain more followers for your LinkedIn page. They help you grow your influence on LinkedIn.

LinkedIn lets you create ads that pop up in your target audience's feed, making it easy for them to follow your page with just one click.

The best part? You can zero in on exactly who you want to reach. Whether it's industry pros, decision-makers, or up-and-comers in your field, LinkedIn's targeting tools help you find them.

Conduct Competitor Analysis

Conducting your competitors' LinkedIn page analysis can help you get LinkedIn followers. Here's how to approach this:

• Check out the type of content they post and how frequently they update.
• Observe their engagement rates on different types of posts.
• Note any unique features or approaches they're using.
• Identify gaps in their content strategy that you could potentially fill.
• Pay attention to how they interact with their followers.

FAQs

Q1: How do I increase my  Linkedin followers?
Ans: You can get followers on LinkedIn by carefully following all the steps given in the above article.

Q2: What is the difference between following and connecting on LinkedIn?
Ans: If you follow someone on LinkedIn, it allows you to see their LinkedIn profile’s public content, while a connection establishes a two-way relationship where you can send direct messages, access to their network, and potential professional opportunities.

Q3: How do I check followers on LinkedIn?
Ans: You can check the LinkedIn followers by putting the name of a company or person in the LinkedIn search, or you can visit the page for which you are looking for the followers count.

Q4: Do you have to accept follow requests on LinkedIn?
Ans: A follower can follow you without sending you any request. A LinkedIn follower can see all your public posts and articles without connecting with you.